Transforming a complex fintech dashboard into a calmer, clearer, and more decision-friendly SaaS experience.
Nomi is a cloud-based fintech SaaS platform that helps businesses manage, monitor, and understand financial operations through dashboards, reports, and data-driven workflows. Since users handle complex, sensitive data, the experience had to support three core needs.
Surface what matters first so insight comes in seconds, not minutes.
Make the most important metrics impossible to miss at a glance.
Help users trust the data enough to act without second-guessing.
The challenge was not to make the UI look modern — it was to make complex financial data easier to understand.
Users needed a faster, clearer way to understand financial performance, track key metrics, and take action — without spending time decoding the dashboard.
The screen was useful — but not easy.
Before touching the UI, research uncovered how users actually interacted with the dashboard.
UK-based sessions via Microsoft Teams.
Mapped attention, clicks & ignored zones.
Pinpointed slow steps in key tasks.
Benchmarked SaaS patterns with Perplexity.
Worked with product & dev teams.
Figma
Claude Design
HTML Prototype
Before: “Where should I look?” → After: “I know what matters now.”
* Placeholder benchmarks — replace with live Hotjar data when available.
For Nomi, the redesign transformed a crowded dashboard into a clearer, calmer, and more decision-friendly product experience.